SEO

Understanding what your online presence looks like is an important part of establishing a baseline in which to make improvements from using Search Engine Optimization (SEO) techniques. At On Tap Digital, we evaluate your online presence by looking at multiple sources of data such as domain authority, number and quality of inbound links, keyword rankings, existing social communities and profiles, possible incorrect information on auto generated directory listings, and much more. Reports may vary per packages so contact us to learn more about our SEO services.

On-page optimization is all about making sure your web pages are user-friendly, contain useful unique content, optimized images that are correctly labeled according to ADA standards, and are coded with the proper Title Tags and Meta Descriptions that align with Google Compliant standards.

Mobile Optimization focuses on improving mobile website page speed, user experience and conversion rates. Having a responsive website is a crucial part of your Mobile Optimization and every website we build at On Tap Digital is mobile responsive so your products/services are easily accessible to mobile users. We dive deeper, and optimize your images for faster website loading times and custom tailor graphics to properly appear on any screen size.

Having a content strategy is a crucial part of a successful campaign. Content strategies may be centered around seasons, new products, holidays, sales, special promotions, educational material, and nearly everything between.

Competitor Analysis is a vital part of the process and the data is used to make content strategy decisions, ad placements, and much more. We take a deep dive a look at exately what your comtpetitors are doing so you can dominate them online.