What is SEO?

What is SEO? Search Engine Optimization (SEO) is the process of improving the visibility of your website in the organic search results when target keywords are searched on major search engines such as Google, Bing or Yahoo. Achieving first page positions on search engine result pages (SERPs) through SEO is not something that happens overnight, it takes time. Search engines will only award organic first page positions if they trust your website, and much like a relationship, trust starts with a solid foundation.

Our Process

After understanding your business, we determine potential target keywords, recommended budgets, and establish a good starting point. Next, we develop a strategy around your campaign goals by analyzing your business, your existing online presence, and your competitors to determine the best approach. Throughout the entirety of your campaign, we continually work, provide periodic updates, analyze the effectiveness of our efforts, and adjust course as needed. As a result, you receive the best possible SEO services that ultimately translate into better organic rankings.

Online Presence Evaluation

Understanding what your online presence looks like is an important part of establishing a baseline in which to make improvements from using Search Engine Optimization (SEO) techniques. At On Tap Digital, we evaluate your online presence by looking at multiple sources of data such as domain authority, number and quality of inbound links, keyword rankings, existing social communities and profiles, possible incorrect information on auto generated directory listings, and much more. Reports may vary per packages so contact us to learn more about our SEO services.

On Page Optimization

On-page optimization is all about making sure your web pages are user-friendly, contain useful unique content, optimized images that are correctly labeled according to ADA standards, and are coded with the proper Title Tags and Meta Descriptions that align with Google Compliant standards.

Mobile Optimization

Mobile Optimization focuses on improving mobile website page speed, user experience and conversion rates. Having a responsive website is a crucial part of your Mobile Optimization and every website we build at On Tap Digital is mobile responsive so your products/services are easily accessible to mobile users. We dive deeper, and optimize your images for faster website loading times and custom tailor graphics to properly appear on any screen size.

Content Strategy

Having a content strategy is a crucial part of a successful campaign. Content strategies may be centered around seasons, new products, holidays, sales, special promotions, educational material, and nearly everything between.