PPC

When people think online or search engine ad campaigns, they most often think of Google. Because of this reputation, and the fact that Google is far-and-away the largest search engine in the world, ad space in alwasy competitive when there’s heavey traffic. Bing/Yahoo, which are both owned by Microsoft, have less competitive ad space and thus generate far less traffic while having a slighty ower cost-per-click overall.

Retargeting Ads, otherwise called “remarketing,” are about pulling back in those customers who viewed your site but did not make a purchase. This is what you see occurring in systems like Google AdSense where you’ve visited a site and now are seeing ads for them everywhere. Retargeting works for both current customers and potential customers, and you can have separate ads for both.

This is an incredibly powerful tool. We can make it so that your site’s banner ad is displayed across thousands of websites and viewed by millions of people. Even better – the websites on which your ad will be displayed are related to your products or services, allowing you to reach a massive targeted audience.

Advertising on YouTube is basically having your ad next to a video instead of a website. These videos your ad attaches to, though, will (like the aforementioned websites) be relevant to your content, users, products, and services. YouTube advertising also gives you the potential to have video ads of your own, which we can discuss during your initial consultation.

To be successful in Search Engine Marketing, you mostly just have to pay more than the other guys and you’ll be set. Ad platforms use a system called “second price auction,” which determines price-per-click. Although this may or may not correlate with what your final cost-per-click will be, it gives you a general idea. We manage your campaign and work to increase your ad rank and reduce costs, thus giving you a greater return on investment.