While the days of the old mobile web and of proprietary mobile sites seem farther behind us than they actually are, the importance of having a mobile-friendly website has never been greater.
According to a Pew Research Center study from earlier this year, 77% of American adults own a smartphone. That number hovers at or above 90% for adults under 50 years old. Combine this with other studies I cited recently and it’s easy to see how important a mobile-responsive site is to your business.
But there’s more.
According to Google, more than half of all search queries happen on a mobile device. Because of this, Google’s search results crawl through mobile sites first. The sites that are then displayed first are the ones deemed to have the best mobile experience. So if you own a business, big or small, having a mobile-responsive site isn’t just recommended – it’s essential. Without it, it will be almost impossible for your site to rank highly in search results.
Additionally, people act differently when they’re using the mobile internet than they would if they were browsing on a desktop. the mobile internet is all about providing small, easily-digestible information in a way that leads users to keep clicking deeper into websites to find more. The mobile internet is all about instant gratification. If your site is built around that instant gratification, you’ll see people spending more time on your website and making more impulse buys, which means more return on investment for you.
Lastly, mobile-responsive and mobile-friendly websites are integral in demonstrating legitimacy. If your website looks older, or if its information isn’t concisely presented, users won’t spend time on it.
The best and most effective way to have a mobile-friendly website is to have it professionally designed our team. Hero Business Group experienced developers will ensure your custom-built site performs across all platforms so that you can have the best search rankings and user experiences possible.
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