A few years back, there was a commercial that said, “Obviously, it’s not the 80’s and the 90’s anymore.” Yes. Obviously. But time seems to be moving even faster these days, and the market we live in now is exponentially different than it was just several years ago.
Online shopping has skyrocketed in popularity, and the American consumer has more tools for researching, browsing, and purchasing products than ever before.
According to a Pew Research Center study published in December of 2016, almost 80% of shoppers buy online, with 64% of those shoppers (51% total) buying using their cell phone. And of the shoppers who online, more than half purchase online multiple times per month.
Additionally, Pew’s study and a more recent survey by Retail Dive show that 64% to 67% of shoppers research products online before going to brick-and-mortar stores to make their purchases.
So what does that mean for businesses?
For businesses, that means having a clean, user-friendly, and reliable online experience is more important than ever before – and it means that your online experience needs to be that much better than your competition’s. And that means you need a professionally built website.
It also means that their customer service and internet outreach need to be top-notch – that means social media, email campaigns, responsive support services, etc. You can get all of these things (and that professionally built website I mentioned a second ago) by working with a team like Hero Business Group.
Hero Business Group is a group of experienced marketing professionals and merchant experts who will help you make your website beautiful, functional, and responsive, and will also work with you to win your business prime positioning on search engines and to expand your social media presence.
For a free no obligation quote, click the button above or give us a call today!