When people think online or search engine ad campaigns, they most often think of Google AdSense or AdWords. Because of this reputation and the fact that Google is far-and-away the largest search engine in the world, ad space in competitive markets can be expensive. Bing and Yahoo, which are both owned by Microsoft, have less competitive ad space and thus have generally lower cost-per-click – ideal for smaller budgets.

Retargeting Ads, otherwise called “remarketing,” are about pulling back in those customers who viewed your site but did not make a purchase. This is what you see occurring in systems like Google AdSense where you’ve visited a site and now are seeing ads for them everywhere. Retargeting works for both current customers and potential customers, and you can have separate ads for both.

This is an incredibly powerful tool. We can make it so that your site’s banner ad is displayed across thousands of websites and viewed by millions of people. Even better – the websites on which your ad will be displayed are related to your products or services, allowing you to reach a massive targeted audience.

Advertising on YouTube is basically having your ad next to a video instead of a website. These videos your ad attaches to, though, will (like the aforementioned websites) be relevant to your content, users, products, and services. YouTube advertising also gives you the potential to have video ads of your own, which we can discuss during your initial consultation.

To be successful in Search Engine Marketing, you mostly just have to pay more than the other guys and you’ll be set. Ad platforms use a system called “second price auction,” which determines price-per-click. Although this may or may not correlate with what your final cost-per-click will be, it gives you a general idea. From there, the game is all about making your ad and layout look the nicest, as platforms rank banner ads by quality to ensure that readers and viewers have the most positive experience. And that’s where we come in – we manage your campaign and work to increase your ad rank and reduce costs, thus giving you a greater return on investment.

All Search Engine Marketing campaigns start with our initial consultation, which doesn’t cost you a thing. We want to build our relationship with you and figure out how we can best help you achieve your goals, and we’re happy to give our time for that to happen. Next, we figure out the best ways to begin your search engine campaign and we move forward from there to work together to achieve the best results.

Campaign cost is based on time. We charge a manageable hourly rate, and we’ll take that and multiply it by the hours it will take to properly implement your campaign. From there on, our management fees operate on a sliding scale and you will always know exactly what and when you’ll be paying for our services. When you’re ready to see what we can do for you and your business, give us a call today!