So your business is finally off the ground – or at least on the cusp of being off the ground – and you want to spread the word. You want to engage with the people, your potential customers, and you want to present your budding success in the best light. You devise to turn to social media, but you’re not sure where to start.
But worry not, for I am here to help you.
Getting Started
Having a clean social media presence gives you and your business an essential air of legitimacy. And for the purposes of legitimacy, you need a Facebook page. This doesn’t need to be your primary form of social media (more on that momentarily) but potential customers will often look to Facebook for your contact information or to inquire for more information about your products or services, so, again, you need to have one.
With that said, arguably the most powerful tool for businesses in the social media market is Instagram. You can sync it to Facebook and Twitter so that your posts show up there, as well, allowing you to engage three audiences at once, it’s excellent for building an online persona and for making your business feel relatable to the consumer, and, in short, people like pictures.
Moving Forward
Before you start posting (and even whilst you do), it is important to remember that people like being entertained more than they like being marketed at … because they don’t like being marketed at. Engaging content will be much more likely to attract customers than something that is all marketing and no personality.
On that note, images have been shown to produce more than twice the engagement of standard posts on both Twitter and Facebook, so your message and advertising power rests in images that are crisp, clean, and charming.
Maintaining
While building a social media presence can be challenging, keeping it going can be even more so. That’s why you should look to companies like Hero Business Group to manage your all social media accounts for you.
Hero Business Group will communicate with you to learn all about you, your business, and your audience, and will take the stress away from keeping up with your social media business so that you can focus on your actual business.
For a free quote from Hero Business Group, click the button above or give us a call today!